Hi, I’m Sandra De Freitas.  

I’m a Business Coach who has been an online entrepreneur since 2005. 

I specialize in launches—and in using groups to build your audience, grow your audience, and get its members engaged, warmed up, and ready to buy during your next launch!  

I’ve become well-known for the way I manage groups. I’ve always been great with technology. I earned my degree in Computer Science and studied with CTI, to gain my Co-Active Professional Coach Training certificate. My clients call me a unicorn because of my mix of marketing, tech and coaching. They also call me the "Launch Mom".  

Next year I’ll celebrate 18 years in business, in the Internet marketing world. I wrote the book on using the web to grow your profits (it’s called “Does This Blogsite Make My Wallet Look Fat?”). I’ve earned more than 10 digital marketing certifications from Digital Marketer, and I’ve spoken on many big stages, and even emcee'd a number of live events. 

I have been designing, building, leading and consulting on membership sites since 2005!  

I coached the The Membership Experience’s (TME) membership site course for 2 years and was the Head Coach for their high-end coaching program for a year.  

During that time, I did launch consulting, online technology consulting, created launch debriefs, created membership site tours, ran hot-seat coaching, and held 303 one-on-one coaching calls (in 10 months). 

I was also the Community Manager for six of their Facebook groups (one had more than 16,000 members when I left!). I was a natural. The groups I managed thrived. They boasted high engagement, lots of sales, and great cultures. Often, I found myself answering questions about tech, strategy, communities, launches and memberships. This all came so naturally to me that I didn’t realize it was actually a specialty!  

When I left TME to focus on my own business once again, lots of people were curious about the work I’d pursue. A surprising number of people—frustrated, overwhelmed entrepreneurs who couldn’t quite get their free and paid communities to take off like mine had—asked me for my support!  

I have a passion for helping other exhausted, overwhelmed business owners to turn their groups into powerful business- and profit-growing tools.  

You may also want to know that I am empathetic and have zero tolerance for pushy and arrogant marketing tactics.